Custom vinyl banners are one of the most versatile marketing products businesses can use. Whether you’re having an upcoming sale or wish to spruce up your existing marketing efforts, vinyl banners are the perfect choice for boosting sales and expanding your brand. There are a few questions to ask in order to find the vinyl banners that work best for your needs.
Read on to know some of the most important things you need to consider while designing your custom vinyl banners
Banner Size
The size of the banner is one of the most important aspects to consider while choosing custom vinyl banners, acrylic signs, and blade flags. When selecting your marketing materials, consider the purpose, location, and price point your items need to meet.
For instance, if you choose a banner that’s too small, it’ll be too difficult for the audience to read your message. On the contrary, too large a banner will make it difficult to hang and keep wrinkle-free.
Therefore, make sure to choose an optimal banner size that’s just large enough to be read comfortably from a distance. Ideally, the recommended height for an outdoor banner is at least 4 feet and a width anywhere from 4 feet to 12 feet for a banner that will be hung using grommets and ropes. These parameters ensure maximum visibility, which is key for effective marketing efforts.
Banner Design
Banner design is another important factor. It’s important to have a fair idea of what your banner will look like. For instance, if you pick a large custom vinyl banner with very small text, there’s a chance that it won’t be readable from a distance, which is why design plays a key role in the selection process.
Remember that banners are usually not viewed up close, so it’s crucial text and graphics are easy to read and visually appealing. To ensure your banners are easily readable from a distance, have 2 to 3 lines of text at maximum per message. It’s also important to use high-contrasting colors for overlapping elements, such as solid background colors and color gradients to enhance graphics, charts, and calls to action.
Text and Image Balance
In most cases, customers are likely to ignore banners and signs that are hard to comprehend. You should, therefore, carefully consider the text and image balance of your banners. It’s best to avoid excessive empty background space and too many elements, as both types of design missteps can make your custom vinyl banners difficult to decipher.
Likewise, it’s important to strike the right balance for your banner placement, as banners can either be printed on one side or both sides. For instance, if you want both sides of the banner to be visible to viewers, it’s best to have your banner double-sided, as it will create double the amount of customer traffic.
Banner Finish
Vinyl banners are available in multiple choices of gloss and matte finishes, along with some satin options as well. Banner finish will affect how your banner looks, impacting both the aesthetic appeal and overall viewability of your banner and your brand identity.
In general, it’s best to go for a glossy banner finish for outdoor display purposes. Matte finishes, on the other hand, work well for indoor purposes because their lower reflective qualities are more suited for sharp, artificial indoor lighting.
Banner Suspension
When it comes to hanging or mounting vinyl banners, there are several different places to choose from, including along fences, between posts, in frames, and across storefronts. If you’re going to use your banner just once, the best way to suspend your banner would be to use ropes, poles, and similar supports. They can be conveniently set up with grommets that allow you to rope the banners, or with pockets to slip poles through.
If, however, you’re looking for a more long-term solution and need to switch out banners frequently, the best option is to use mobile banner frames. It’s important to put much thought into how much space you’ll need for your banners. Make sure to take accurate measurements of the space before choosing your banner.
Banner Viewability
Light is yet another important consideration when choosing your vinyl banner. You need to consider various viewability aspects here. Is your banner front-lit, or will it have a light source behind the banner that might show through?
Ensure no merchandise, poles, trees, or other objects obstruct passersby from viewing your message. In fact, you can use blade flags, window decals, and board signs to direct a viewer’s attention to your banner message for maximum viewability. If you keep these design and placement ideas in mind, you can create highly effective banner ads for your business endeavors.
